Brand Identity for AI Leaders

Launching a product is easy. Launching one people understand, trust, and want to use? That’s where most teams fall short.

Strong brands begin with internal clarity and end with external trust, driving user confidence and investor interest. This service helps you build the foundation of your brand: what you stand for, how you speak, and why your audience should care.

Ideal for: For founders ready to define who they are, not just what they build. Pre-seed to Series A AI startups, product teams who need investor and user resonance, and visionaries building a first-of-its-kind product.

Base Package - Brand Identity for AI Leaders

CAD $2500.00 (+ applicable taxes)

For early stage founders who need strategic clarity and sharp messaging.

Includes:

60 minute kickoff consultation (free with package) + 1 revision round
Brand purpose definition: Vision, mission, values, positioning pillars, and brand differentiators—tailored to AI-first companies
Brand voice & messaging guidebook: Key message hierarchy for pitch, product, and positioning, plus tone of voice guidelines, including example phrases to use or avoid.
Custom mini brand persona card template: A single-page template that captures your AI brand in one glance. Includes one-line positioning, visual tone keywords, suggested UI cues and interaction style. Useful to align internal stakeholders without a 40-page deck.
AI semiotics guide: Avoid clichés while still signaling credibility. This is a compact reference on visual metaphors in AI branding, identifying overused symbols and evolved alternatives, along with color psychology to elevate your identity.

Add-On - Visual Identity Kit (Full)

Note: “Brand Identity for AI Leaders” base package purchase required.

CAD +$2000.00 (+applicable taxes)

For brands that want to be recognized and remembered. This add-on helps you establish a cohesive, flexible brand system that brings your brand strategy to life and builds trust with users, investors, and partners.

Deliverables:

Primary + secondary logos: A scalable main logo and alternate mark (e.g., stacked, icon-only, or monochrome) provided in high-quality, flexible formats for both digital and print use (.SVG, .PNG, .EPS).
Color palette + usage specs: A refined, accessible palette of primary and secondary brand colors (up to 5) with hex, RGB, CMYK codes plus guidance on how and where to use them (e.g., backgrounds, buttons, accents).
Typeface selections + rationale: Curated typefaces (including headers and body text) chosen to reflect your brand personality, with recommendations for web-safe alternatives and pairing rules.
Logo usage rules: Clear spacing rules, do’s and don’ts, and background applications to ensure your logo is always represented cleanly and with integrity across mediums.
8-Slide Brand Presentation Deck Template: Customizable Canva or Google Slides template that helps you pitch, present or onboard stakeholders with brand clarity.
Brand usage guidelines (2–4 page brand sheet): A mini brand manual outlining how to apply your identity system consistently—ideal for internal teams, new hires, or external partners (e.g., designers, devs, agencies).
Visual moodboard: A curated set of inspiration images or style references that communicate the emotional and aesthetic tone of your brand—helpful for designers, content creators, and product teams to maintain cohesion.

Add-On - Visual Identity Kit (Select)

Have an existing visual identity system? Scale it up with select add-ons instead of the full kit.

Note: “Brand Identity for AI Leaders” base package purchase required. For identity re-branding, the full Visual Identity Kit is recommended.

Brand Usage Guidelines

CAD +$225.00 (+applicable taxes)

A mini brand manual outlining how to apply your current identity system consistently and showcase to internal teams, new hires, or external partners (e.g., designers, developers, agencies).

Visual Moodboard

CAD +$500.00 (+applicable taxes)

A curated collection of imagery, textures, and visual references that capture the emotional tone, aesthetic direction, and design sensibility of your brand. Great for briefing designers, inspiring creative teams, and aligning stakeholders on look and feel.

8-Slide Brand Presentation Deck Template

CAD +$600.00 (+applicable taxes)

Customizable Canva or Google Slides template that helps you pitch, present or onboard stakeholders with brand clarity.