Building AI is hard. Explaining it shouldn’t be.

Hi, I’m Myr. I help AI-focused teams craft brand systems, UX narratives, and go-to-market strategies that turn technical complexity into systems that don’t just function, but evolve.

From devtools to agents, I bridge the gap between what you build and what people believe.

My approach is built on three principles: Strategic. Scalable. Human.

  • Precision over padding: Clear, actionable frameworks that align teams and drive execution. No fluff, no filler.

  • Relationship over reach: Every brand, product, and interface is shaped by its ecosystem. I design with industry nuance and user reality in mind, anchoring strategy in human behavior, not hype.

  • Continuity over caprice: Short-term tactics fade. I help founders build systems that scale with their company, not just their launch.

Featured Services


Brand Identity for AI Leaders

Starting at CAD $2500.00 (+ applicable tax)

Launching a product is easy. Launching one people understand, trust, and want to use? That’s where most teams fall short.

Strong brands begin with internal clarity and end with external trust, driving user confidence and investor interest.

This service helps you build the foundation of your brand: what you stand for, how you speak, and why your audience should care.

Product & UX Narrative Strategy

Starting at CAD $1800.00 (+ applicable tax)

Most AI products launch with incredible capabilities, but fragmented experiences. Without a clear throughline across onboarding, UI copy, and feature flows, even the most powerful tool can feel disjointed.

This service shapes how people understand, interact with, and trust your product from first click to long-term use.


Why AI Needs Strategy, Not Just Speed

AI moves fast but too often, speed replaces strategy.
And without a strong foundation, even the most innovative products struggle to earn trust, resonate with users, or scale sustainably.

You don’t need another trend-chasing playbook. You need a system:

  • A brand that speaks clearly

  • A product experience that flows naturally

  • A narrative that earns trust from day one

AI is evolving. So should the way we build, brand, and ship it.

Curious how to build with strategy, not just speed?